Platform > Customer Experience > Digital Customer Experience

Digital Customer Experience (CX) Software

Collect, analyze and act on customer signals across the digital journey

Qualtrics CustomerXM for Digital helps you reverse the cost of poor digital experiences. You'll be able to understand the end-to-end experience across all your digital channels, identify experience gaps and see the actions to take that will have the biggest impact on customer satisfaction and loyalty.

  • Optimize conversion at key moments in the digital journey
  • Optimize digital content for improved effectiveness
  • Drive usage and uptake of new digital products and services
  • Increase customer loyalty and boost brand perception

World-class digital
experiences do 3 things


Deliver personalized digital experiences that help customers achieve their goals

Digital experiences should be appropriately personalized and designed to ensure customers can easily achieve their goals. To ensure you are building experiences that help drive customer success, brands should understand customer behavior, purpose and success.

Deliver digital experiences that require just the right amount of effort

Digital experiences should be designed to minimize the customer’s effort to complete a specific task. From placing an order or submitting a service request or paying a bill, customers expect digital tasks to be simple to accomplish. Brands need to understand how easy or difficult it is for their customers to achieve those goals.

Deliver digital interactions that are emotionally engaging

Customer loyalty increasingly depends on a brand’s ability to design emotionally engaging interactions. Brands should understand how digital experiences are impacting their customers’ perceptions, motivation and feelings.

Ready to see how Qualtrics can improve your digital CX?

Every customer. Every channel.

However your customers prefer to give their feedback, turn it into breakthrough insights. You’ll be able to listen to customers through web, mobile app, chatbots and SMS to get rich insights into the experience at every stage in the journey.

Control the digital feedback experience

A simple and intuitive interface to author surveys, design the digital creative, deploy the creatives and analyze the results in a single platform. Easy to deploy, asynchronous code to minimize IT support.

Target the right customers with the right message

Customize your message with 100+ different targeting variables from geolocation to customer segments and site behavior. It means you can gather the right feedback from the right audiences at every stage in the digital journey. There’s no coding or IT support required – just set your variables, upload your creative and start personalizing your digital experience.

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Manage your digital reputation

Go from feedback to customer advocacy seamlessly. Customers can tell the world about their experience and share their feedback instantly on social media and popular review sites like Google Maps, Yelp, TripAdvisor and the iOS and Android app stores.

Ready to see how Qualtrics can improve your digital CX?

Best-in-class straight out of the box

Build a world-class CX program on the most powerful customer experience platform with out of the box expertise that puts you on the front foot from day one. Certified XM Solutions, customized for your industry, deliver pre-built CX programs, with expert content, workflow, and automation built directly into the Qualtrics XM Platform. It includes?relational,?transactional?and full journey customer experience programs, making it faster and easier to get up and running with an expert-designed program.

The top rated digital customer experience (CX) software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and digital CX category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

What is Digital Customer Experience?

Digital customer experience management is how brands understand their journeys, behaviors, and motivations of their online customers. With so many channels from websites and mobile apps to social media, smartphones, and chatbots, it’s essential that brands optimize the experience across every touchpoint. And with customers rarely staying loyal to just one format, digital experience management brings it all together to give a complete view of the experience across every device and channel.

Learn Digital CX

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